2.4m Followers, 975 Following, 4,430 Posts - See Instagram photos and videos from Supreme Leaks News | SLN (@supreme_leaks_news) ALBERTO CAMPO (Blackwater Store): Obviously, the reason behind the spread of Supreme Barletta is the general ignorance that in Italy surrounds the streetwear world, and Supreme in particular. We must give it credit for this. La cosa grave non è la disinformazione dei clienti quanto piuttosto quella dei negozianti … I'm talking about those who are influenced by any proposal without estimating its potential range, who are aware of a particular brand just because of its exposure, without digging deeper. Our community Supreme Italy is doing it, hoping to bring good results. Do you think it was somehow a contradiction by a brand that made of referencing other brand's logos its trademark, especially in the early days of its history? The official website of Supreme. We need to move our focus to Italy, more precisely to the town of Barletta, where a company – already known for creating Pyrex Original, an Italian version (read: copy)  of the brand Pyrex Vision – has brilliantly thought they could make some easy money out of the lack of legal terms around Supreme's trademark and has, therefore, launched the so-called "Supreme Italia". It's definitely a ripoff, with no original ideas, so it is to blame for plagiarism. The constant bombardment of images can be confusing, everything looks the same and no one is interested in reading between the lines. The cause is the previously mentioned ignorance. Best Supreme Replica Streetwear Clothing & Accessories Store Shop affordable yet high quality UA supreme merchandise from RepFashions.co. These include temporarily closing our stores in the U.S. and U.K., and enacting company-wide policies to safeguard our employees, products and supply chain. Made exclusively for Supreme, the Nuptse Jacket features faux fur with 700-Fill down insulation and Windwall lining. Due to the spread of COVID-19, we have taken measures to ensure the health and safety of our customers and staff. Acquista la nuova stagione di abiti e accessori Supreme per uomo su FARFETCH. These include temporarily closing our stores in the U.S. and U.K., and enacting company-wide policies to safeguard our employees, products and supply chain. If you want to know more, read our cookie policy. This site uses cookies, including third parties, in order to improve your experience and to provide services in line with your preferences. I think the famous conflict with Supreme was nothing more than a clever advertising move. Why Is It So Expensive? | Supreme Europe is a street fashion brand that produces clothing and also work as a skateboard shop. We, too, as consumers, should ignore it and explain to those who buy it the mistake they're making. DAVIDE: The stores are the ones guilty for this. Privacy Policy. ALBERTO: This fake has brought Supreme even to the average Italian people, those dreaming of the throne of "Uomini e Donne" (popular Italian tv show) who, in the night, 'go to command' (quoting an Italian hit of the moment). A fraud that's as manifest as (unfortunately) apparently legal. We just have to hope it's gonna be a flash in the pan and it's gonna be over in a few seasons. Ultimate Italia Creatine Supreme Creatina Magnesio Chelato - 180 cps. - Look at the tag: There is a section that says “MADE IN U.S.A.” and in the real Supreme tee, there is always a dot after U, S and A. The phenomenon, according to those who still have a work ethic, must be condemned at all costs, both from retailers and consumers, or Supreme will just be the first in a long series of brands that will be plagiarised in Italy. The reason why this has happened in Italy is mainly due to misinformation, the kids know the brands' names, but not their story, not where they were born and why they got where they are. If that product sells, unfortunately, they will keep making it available in their stores. There are conditions that can be exploited for the benefit (or for the disadvantage) of the brand, and Supreme surely in this is a veteran on this field. Today the most hyped brand ever, back in '94 just a small store downtown Manhattan, in Lafayette Street, that founder James Jebbia opened at a cost of $ 12,000 and soon became a true mecca for the metropolis' skaters. The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. We travel, we invest time and money to differentiate our store's offer and to always be one step ahead. Supreme’s legal counsel clarifies what’s going on. Supreme's story, however, remains shrouded in mystery, and many are the legends revolving around the brand that probably contribute to its charm. Su.Pr.Eme. Supreme Italia. Paradoxically, it increases the number of zeros on the company's bank account, but I think brand equity still makes sense and it should be defended. Supreme Italia is a firm owned by IBF (International Brand Firm) that produces t-shirts and various products that look extremely similar to the Supreme NYC brand, yet are getting away with it. On this millennium's early days, it would have been impossible for a simple manufacturer to understand the subcultures' business. #2 Why do you think some stores continue to buy fake Supreme products? DAVIDE MARRE (INNER Milano): It must be condemned. Funny thing is that the list includes some of the most famous shops! L’esistenza del marchio Supreme in Italia è all’ordine del giorno. #4 When a few years ago the brand Married to the Mob started to use the box-logo branded slogan 'Supreme Bitch', Supreme didn't let it get away with it and dragged Married to the Mob into court. This item is … ALESSANDRO: As I said, having underestimated the Italian market, the brand won't act until the legal fake will spread outside Italy, or until, in order to sell more, it will higher its standards in terms of fonts, logo, releases, etc. The retailer should be able to educate the client and direct him towards quality products with a history. Where to Buy New Supreme Online 2. 6. The red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art. Questo video è stato realizzato con la consapevolezza di rendervi partecipi che in Italia non è venduto il vero marchio Supreme, ma un legal fake! We have reported this fraud over and over, we just have to get the popcorns and wait for the fireworks. I think not worrying about Supreme Italia is just a strategy to let the case evaporate, without making it even more famous. Due to the spread of COVID-19, we have taken measures to ensure the health and safety of our customers and staff. The slogan "Supreme Bitch" was nothing more but a mockery, a successful slogan on a series of sweatshirts and t-shirts that were part of a much larger collection which over the time has seen collaborations with artists such as KAWS. ALESSANDRO: As a retail company, we are extremely careful and in the South of Italy we have become a landmark for research, limited editions and for educating our customers to purchase, but the "right" path is very hard to follow. ‘CNN’ investigates the imitators producing fake Supreme gear. But I think at the moment Supreme isn't that worried about a phenomenon that's limited to Italy only, while MTTM was an established brand in the US. It takes a lot of resources, organisation, teamwork, 15 hours of daily work and the right attitude towards an ever-changing market. The prerequisites are (almost) the same, but don't let yourself be fooled: Supreme Italia has nothing to share with Supreme, the real New-York-born one. Brooklyn and Williamsburg (now hipsters' heaven par excellence) are still dominated by subcultures, spilling young blood, populated by creative, disrupted and turbulent teenagers. Supreme Italia dispone di una rete di negozi che si possono trovare nella maggior parte delle città italiane, magari anche proprio in quella tua! Most likely, the "superbrand" didn't really care that much for the Italian market, and, in legal terms, this has left some gaps  that allowed a group of simple manufacturers to register their activity under the name Supreme. Following the official cancellation, Supreme Italia's holding company, International Business Firm (IBF), revealed that it will open over 70 physical stores between 2018 and 2019. #1 How do you think it's even possible a scandal like this happened in the first place? For many issues, allegedly also linked to this reason, it seems that Jebbia still doesn't own the brand's name cause he can't trademark it. Supreme started as a humble skate store in Lower Manhattan owned by British-American entrepreneur James Jebbia in 1994. Supreme Italia - The leading online destination for men's contemporary fashion and streetwear. Giving visibility to this kind of products is only ruining the market and giving rise to others in proposing some sad projects like this. In order to talk about fake or fraud, I think we should get into the legal quibbles that regulate the intellectual property of a brand. VALERIO: Our times are a jungle in which creativity is destined to die. Sale discount Supreme clothing - Supreme T shirts,sweaters, hoodies, shoes at Supreme store online,Enjoy Best Service And Global Free Shipping Over 2 Items. VALERIO GHISI (Stone Soup): Supreme Italia phenomenon is rooted within an increasingly large portion of ignorant and passive consumers. Personally, I would be horrified by having an 'official fake'. Supreme is an American skateboarding lifestyle brand established in New York City in April 1994.. Supreme has worked with The North Face® on a new collection for Fall 2020. Due “geni” di Barletta, visto che il marchio Supreme ancora non era stato registrato in Italia, ne hanno approfittato e lo hanno fatto loro, con il nome di Supreme Italia. How will hypebeast react when you wear fake supreme to the supreme store in Los Angeles on the Supreme drop day?? NYC. Let's take the ubiquitous red box logo, for example. While Supreme Italia has been going through legal battles with Supreme and recently losing its registered trademarks in China, its founder Michele di Pierro has finally spoken up about the company.Di Pierro suggested that he initially had only good intentions and still believes there is nothing wrong with his business in an interview with The Wall Street Journal. On our Facebook group, we get dozens of posts/messages every week, where people ask us a legit check of logo branded Supreme items found at some store. The only way to counter this fraud would be to stop buying fake products, but as long as people are not informed or Supreme doesn't decide to shut them down, the situation won't change. The consumer should start going to physical stores more and surf the internet less, even just to spend a few hours chatting, to understand what hides behind a passionate work. Is it right to call it a fake, a fraud? VALERIO: MOB's Leah McSweeney is a hurricane, she's a creative, one of the most influential women within American streetwear community. Since then it has grown into one of the most sought after brands across the globe. All Rights Reserved. Supreme Tees and Shirts - Look at the stitching: Around the neckline of a half-sleeved tee, you will not have visible double or even single stitching. Supreme Italia is a street fashion brand rooted in the youth culture and urban lifestyle. Supreme Finally Secures Chinese Trademark, Supreme Italia Creator Michele di Pierro Speaks out on His Brand, Supreme Italia Loses Trademark Registration in China, Take a Look at the New Shanghai Supreme Italia Store, James Jebbia Discusses Supreme Italia Fakes in Rare Interview, Inside the Counterfeit World of Supreme Italia and Supreme Spain, UPDATE: Counterfeit Supreme Store in Shanghai Operating Illegally, Details Emerge, Supreme Reportedly Setting up Flagship in Milan. We're talking about people with a relevant creative background. Hip-hop and punk culture have also adopted Supreme shirts and accessories as symbols of youth and independence. Valentino's new brand experience in Shanghai, Named "Valentino: Re-Signify Part One", it will last until January 17, The latest trends that we will also see in the new year, Just Fire Mixtape Vol. ALESSANDRO: I think the perfect strategy does not exist. Supreme. Once you've ruined your image and your name becomes difficult to go back. According to Supreme, Supreme Italia does not have a trademark registration in China, and a 2017 judicial order bars the imitator from the advertising, manufacturing or selling of … “Our success is not based on the box logo. It is a tribute, a quote, an imitation – call it as you like – of artist Barbara Kruger's propaganda posters (and she didn't exactly take it very well). If that product sells, unfortunately, they will keep making it available in their stores. LOUIS VUITTON Official Website: Choose your country or region, pick-up your language and find the right version for you Counterfeit company Supreme Italia’s Shanghai store has since shuttered. The brand produces clothes and accessories and also manufactures skateboards. Supreme US has been in an ongoing legal battle with the counterfeit chain. How is it influencing the start of the new year? Is it James Jebbia's invention? In other words, could this be another piece to its perfect strategy? Terms & Conditions How Do Drops Work? I just can't understand it. Find the “World Famous” streetwear brand’s latest products from box logos to the newest collaborations with Nike, The North Face and more. #3 Do you think the fact that here in Italy Supreme has its own 'official fake' (known and at the same time free from legal implications) is in some way fueling the American brand's aura of mystery and its allure? Making as much money as possible playing on misinformation and using another's creativity is the only goal. ALBERTO: The reason is very simple: the money you can make. This interest obviously creates demand. Where to Buy Used Supreme In-Store 5. There will never be another Supreme. It's 1994, we are in a New York that's already a perfect glittering back drop to the American dream but still holds that 'wild side' charm, a city too wide for gentrification and capitalism to have reached every and each area and therefore still authentic, raw besides the glossy skyline still topped by the Twin Towers. 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All this can not increase the appeal of a brand. I supported and brought her brand in Italy, it has nothing to do with the fraud made-in-Barletta. But Supreme Italia has carried on it plans to expand into China. Il problema? Should you fight a scandal like that of Supreme Italian or embrace it, in view of easy money? There are no controls over distributions, anyone can have anything, and if the trick fails then you pass on to the copy of the copy. EST 1994. Where to Buy New Supreme In-Store 4. 430 likes. Supreme, the real one, was born in 1994, but it is only since 2010/2011 that it's in mainstream limelight. Do you think it's to blame? Supreme Stay Positive Pin/Button released during Supreme's Fall/Winter 2020 collection. NYC. 8690421 7565609 5899512 6264701 7955321 seotmstmp But no, it can't be any good. How do you think this story differs from what's going on with Supreme Italia and why you think Supreme still hasn't pursued the fake made-in-Barletta? I believe that Supreme went for legal action exclusively because of the enemy's relevance. If you do have a visible stitching, then it is fake. So the only advice I can give is: research, research, research. We are certainly talking about followers who have nothing to do with creativity. It's the same New York portrayed by Kids, Larry Clark's celebrated and disturbing movie that has shaped a whole generation and launched Chloe Sevigny's acting career, along with that of a bunch of young skaters destined to become the face for some of the most popular streetwear brands' first campaigns. Shop at our store and also enjoy the best in daily editorial content. ALBERTO: As a store owner, I can say a fake like that would never enter my shop. DAVIDE: I think Supreme doesn't have any income in marketing nor in its image to bind to such a project. CyberpowerPC Gamer Supreme Liquid Cool Gaming PC, AMD Ryzen 7 3800X 3.9GHz, Radeon RX 5700 XT 8GB, 16GB DDR4, 1TB NVMe SSD, WiFi & Win 10 Home (SLC8260A3) 4.5 out of 5 … ALESSANDRO: Now that's a hard one. Supreme doesn’t have a blog on their website; however, their “lookbooks” provide customers with rich visual engagement with the brand, like this: When the “lookbook” goes live on Supreme’s site, you can look through and see what Supreme is going to drop over the next few months, but you don’t know when those items are going to drop. ALESSANDRO ALTOMARE (Maison Group): The first step to understanding such a phenomenon is to acknowledge Supreme's position in Italy. EST 1994. This is linked to a complex web of trademarks registrations, that goes from a small village in Puglia to one of the biggest cities in China. Unlike Married To The Mob, where it was just a t-shirt's graphic to be copied, here the entire brand is a shameless imitation. It could be NYC, Barletta or Singapore and it wouldn't make any difference, what's important is to wear it. Supreme is the definition of Streetwear and in many ways is the force that continues to bless the streetwear world and carry it into the next generation. Supreme. I appreciate Supreme's total disregard towards the case. HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. Su.Pr.Eme Italia. It does nothing but creates confusion. If any of the three dots are missing, then it’s a fake. From there, Supreme has come a long way, attracting skaters, artists, musicians and photographers – Ari Marcopoulos, Terry Richardson, Harmony Korine, Kenneth Cappello, Gio Estevez, Peter Bici and Kids' Justin Pierce – who played a key role in defining the brands' imagery up to raising it to the cult label that is today. 2021 Hypebeast Limited. VALERIO: I have great respect for the "Supreme culture" and for the work done by James Jebbia and his crew.

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